Employees want much more than a job. They want to be part of something rewarding, engaging and purposeful. They want to contribute to a company in a meaningful way. As a result, culture has shifted from a “nice to have” to a “must have” for today’s successful companies.
This leaves CEOs with two jobs to do: First, build a strong corporate culture. Second, leverage a strong corporate culture. For guidance on that first step, check out this blog post and watch the embedded webinar. This post explores step two: Leveraging culture to differentiate your company, engage employees, and attract and retain a talented workforce.
Promoting your culture
If your culture makes your company unique, make sure to tell others about it. There are several ways you can promote your culture, including:
Ensure that your employee value proposition and messaging reflect your culture
Create content for your company’s intranet, website and blog that highlights your culture
Spotlight top performers within your culture on social media
Develop an employee-referral program to find others that fit your culture
Extend your culture into your job descriptions and the candidate experience
Seek awards and other third-party endorsements based on your culture
Reaping the rewards
Promoting a strong corporate culture can lead to many positive outcomes for your organization. Here are a few:
Attract more qualified candidates that fit your culture
Engage with passive candidates
Compete on dimensions beyond compensation
Improve offer acceptance rates
Increase retention and reduce turnover
Enhance employee engagement
Increase employee referrals
Receive recognition as an “employer of choice”
Create a competitive edge
Improve your bottom line
